Miatta Johnson is a globally recognized entertainment strategist. As founder of the award-winning creative agency, MVD Inc. Johnson’s work and contributions to popular culture have earned her the title of “the culture-shifting architect”. Well known for developing campaigns and innovative experiential marketing initiatives that have inspired songs, global viral movements, and that redefine how record labels approach new music and global marketing.A first-generation Liberian immigrant, Johnson has built a leading minority-own and women-led agency with an impressive roster of the entertainment industry and tech greats including; Netflix, The Recording Academy, Universal Pictures, and Essence Magazine. It’s not surprising that Miatta has been honored by Billboard Women in Music, Okay 100 Women and Biz Bash Innovator of the Year and recently awarded The Vanguard Award for her contributions in the entertainment space. She is also co-founder of Dope Africans. When asked how she does it all, she replies, “It’s in my DNA”. Miatta is a proud graduate of NYU, a devoted wife and social justice activist.